Organic Vegetable Production:
Marketing & Economics
Developing a Marketing Plan for Organic Vegetable Producers
Presenters
Dr. Danielle Treadwell is a state Extension specialist for organic and sustainable vegetable production from the UF/IFAS Horticultural Sciences Department, Gainesville, FL. Her research program includes cover crop management, and nutrient management of greenhouse and field-grown specialty crops.
Allen Wysocki is state Extension specialist for sales and marketing from the UF/IFAS Food and Resource Economics Department, Gainesville, FL. He teaches graduate and undergraduate courses on agribusiness, and has an active research and Extension program covering a variety issues relevant to the economic sustainability of Florida agriculture.
Videos
- Marketing Organic Produce
- Developing a Marketing Plan for Organic Vegetable Producers
Publications & Information
Resources
- eXtension - Organic Agriculture
- Rodale Institute Organic Price Report - database of organic premiums in major US markets.
- USDA Economic Research Service: Organic Agriculture Briefing Room - summary of national economic data on organic agriculture.
